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Finance

What is ARR / MRR?

Annual or monthly recurring revenue from subscriptions.

ARR = MRR × 12. Investors value predictable recurring revenue highly.

Example

₹50 lakh MRR = ₹6 crore ARR.

Go deeper · Founder Playbook, Level 311 revenue models — and which fits your startup →

Related terms

ChurnSaaS (Software as a Service)

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